Building strong corporate brands

In its latest newsletter, Communication Director focusses on brand framing, on framing as one central aspect of building a strong corporate brand around a specific societal issue: “While corporate branding encompasses more than framing, it is a crucial aspect that corporate branding managers should take seriously. Framing should not be seen as just a textual [...]

Job offer: Media and Public Relations Adviser

ACF is seeking an experienced Communications professional to build the profile of their work across Northern Australia. Experience in public promotion and communication strategy of an advocacy campaign in a cross cultural context needed, plus relationship and negotiation skills.
Detailed information

Handling social media with care

In its latest issue, Communication Directory writes about how to handle social media from a comms perspective.
Social media are top of the agenda of many organisations, but there exists a lack of guidelines to ensure that activities help achieve organisational goals. In June this year, the University of Leipzig, Fink & Fuchs PR [...]

New issue of Communication Directory published

Just received this in my inbox
“Welcome to the new issue of Communication Directory, the international newsletter for Communications and Public Relations.
Here you’ll find a mix of articles, analysis, personnel changes and upcoming events, with links to bring you a wealth of information to your fingertips.
Here at Communication Director magazine, we are particularly excited at the [...]

Communitelligence Newsletter

Hi all,
It’s been pretty quiet here for some weeks. The reason is that I recently moved abroad again to start an exciting job. Therefore I needed to finish several ongoing client projects with only very limited time, needed to handover projects and so on. But things will be back to normal soon and I’m already [...]

Understanding the 5 W’s when targeting media contacts

Received recently a mymediainfo-update. Have a look at their email and decide yourself if you go for the trial. Seems to be a good service for the Australian North American market, especially if the journalists-database is accurate. For the German market, I’d recommend Zimpel. Not the cheapest, but always up-to-date and a good start to [...]

Social Media Resource Map

Just found this great social media tools list, created by Liberate Media. It includes links to many useful tools, like social media campaign monitoring tools, social media press kit tools etc. Click the picture to get to Liberate Media’s social media resource map. The site might take some secs to load…

A white paper on white papers

knowledgeatwork published a white paper on how to use white papers. It’s a nice intro paper, that tells about different kind of white papers, potential values and about the creation process of white papers.
In the conclusion, the paper states “a white paper is a highly valuable document which supersedes other public relations and marketing [...]

The Social Pulpit: Barack Obama Social Media Toolkit

It’s been published some weeks ago, but for those of you who haven’t seen it yet…in this report, Edelman’s Digital Public Affairs team in Washington, D.C., examines the tactics of Obama’s online campaign and what it means for communicators in “a new era of public engagement”.
Link

CSR Reports and Presentations

Just researching for some project work and found a couple of more or less up-to-date CSR info, however all of them very interesting and worth it to read

Ethical Corporation magazine report
Water Efficiency and Conservation - Corporate water security, efficiency and conservation (PDF)
How leading brands such as Diageo, Coca-Cola and SAB Miller are acting to secure [...]

Australia: New South Wales Government News

Two important news from the NSW Government: a lobbyist register and a energy supply reform package.
Register for Lobbyists
The Government is establishing a register of professional lobbyists and introducing a Lobbyist Code of Conduct. The Lobbyist Code of Conduct will permit Ministers, Parliamentary Secretaries, Ministerial staff, staff working for a Parliamentary Secretary, and persons working [...]

Social Networks and Public Relations Webseminar

Last week I joined an interesting web seminar about social networks, social media and their usage in public relations. The main focus was, how create efficiant online programs, what social networks have which impact in which communications market and some case studies about effective/non-effective online communications programs. The web seminar was hosted by some colleagues [...]

Building Brands for Green Businesses

GreenBiz just published a great article about the topic brand management for green businesses, that came up at the West Coast Green Conference. The site also links to a fantastic presentation that shows the principles of green branding.
Article

Going green: make sure to deliver the right message to the public

No shades of grey when going green
By John Wilkinson
While advisers should take a bigger role in promoting responsible investing, they must make sure they are delivering the right message to the public, according to Responsible Investment Association Australasia (RIAA) development manager Megan Lewis.
Lewis said investors were now more responsive to talk about green [...]

3rd International CSR-Conference “Corporate Responsibility and Governance”

When: 08.10.2008 - 10.10.2008
Info: The 3rd International CSR Conference, held at Berlin’s prestigious Humboldt University, deals with the topic of “Corporate Responsibility and Governance”. Global governance relates to the universe of mechanisms, institutions, rules and/or regulations with which different actors (governments, companies, NGOs, and civil society) discuss and decide global issues. Connecting the leading [...]

Green marketing vs. Green washing: Interview with Ketchum

Penny Burgess, General Manager of Ketchum Shanghai, discusses in an interview the fine line of communicating CSR programs in China.
Part 1
Part 2

Green communications: case studies, how-to and how-not-to

Some case studies
Two months ago the conference “Green Communications 2008: The Case Studies Conference” has taken place. Now you can download several case studies that were presented at the event:
Defining what “green” means to your company: a case study from AMD presented by Andrew Fox,
Eaton Corporation - Doing Business Right presented by Matthew Greene, and
Earth [...]

Image campaign: Asia Pulp and Paper

Asia Pulp and Paper was and still is faced with a lot of issues. The paper manufacturer has long been attacked over alleged illegal logging and unsustainable practices. Criticism against Asia Pulp and Paper from groups like Greenpeace and the WWF centers on accusations of illegal logging practices and destroying rainforests in the Indonesian island [...]

2008 ImagePower Green Brands Survey

A new survey, conducted in the US and UK, asked participants in each country to rank their greenest brands.
Top brands in the US
1. Whole Foods
2. Burt’s Bees
3. Trader Joe’s
4. Tom’s of Maine
5. Toyota
6. Seventh Generation
T7. General Electric
T7. Honda
9. Whirlpool
10. Aveda
Top brands in the UK
1. Body Shop
2. Marks & Spencer
[...]

NY Times article bout Irak related Governmental PR

…worth reading, well investigated. The NY Times published three days ago an article about structures and strategy of Governmental Public Relations to influence the opinion about the Irak situation…
Article