CSR Reports and Presentations

Just researching for some project work and found a couple of more or less up-to-date CSR info, however all of them very interesting and worth it to read

Ethical Corporation magazine report
Water Efficiency and Conservation - Corporate water security, efficiency and conservation (PDF)
How leading brands such as Diageo, Coca-Cola and SAB Miller are acting to secure [...]

Personal Update 2.0

Dear readers,
Thanks for your patience. As most of you know I’ve been traveling the last eight weeks without any online access. I drove approx. 16000 km across Australia, from Sydney to Perth. I visited many national parks, reserves, local wind park companies, talked to many entrepreneurs in the renewable energy field, enjoyed myself with amazing [...]

Edelman: goodpurpose study

Edelman published new findings of the latest goodpurpose study on its website.
One key finding: 68 per cent of consumers would remain loyal to a brand during a recession if it supports a good cause, and 71 per cent say that when they think about the economic downturn, they have either given the same or [...]

Australia: Advertising Conference 2008

Today is the last day to register for Australian Financial Review’s 2008 Ad Conference.
The impact of the current financial situation as well as trend developments, like social media networks, will be topic of the event.
Website
Full program (pdf)

Australia: New South Wales Government News

Two important news from the NSW Government: a lobbyist register and a energy supply reform package.
Register for Lobbyists
The Government is establishing a register of professional lobbyists and introducing a Lobbyist Code of Conduct. The Lobbyist Code of Conduct will permit Ministers, Parliamentary Secretaries, Ministerial staff, staff working for a Parliamentary Secretary, and persons working [...]

Kabinett verabschiedet Bericht zur Nachhaltigkeitspolitik

Das Bundeskabinett hat gestern den vom Bundeskanzleramt erstellten “Fortschrittsbericht 2008 zur nationalen Nachhaltigkeitsstrategie” verabschiedet. “Der vorgelegte Bericht untermauert, wie zentral eine langfristig orientierte Umweltpolitik für eine zukunftsfähige Wirtschafts- und Gesellschaftsentwicklung ist. Die Bundesregierung muss verstärkt mit integrierten, politikfeldübergreifenden Strategien Zukunft gestalten und Langfristigkeit zum entscheidenden Faktor der Politik machen”, sagte Bundesumweltminister Sigmar Gabriel.
PM mit Link [...]

Australian Ad news

Ad cost reduction NSW
In a bid to save about $31million, Premier Nathan Rees (NSW) has told government departments to get smart about the way they inform the community about big events and law changes and issue public safety and health warnings.
The Department of Health, the Roads and Traffic Authority, RailCorp and the Sydney Harbour Foreshore [...]

Panel Discussion on Harassment Journalism at PRSA Conference

For all of you who have exhibited an interest in the principles of respectful discourse, you might find of interest a panel discussion scheduled for Sunday, Oct. 26 at the PRSA 2008 International Conference in Detroit. At that session, Mary Kramer, Publisher of Crain’s Detroit Business, Tom Walsh, Business Columnist at the Detroit Free Press [...]

Social Networks and Public Relations Webseminar

Last week I joined an interesting web seminar about social networks, social media and their usage in public relations. The main focus was, how create efficiant online programs, what social networks have which impact in which communications market and some case studies about effective/non-effective online communications programs. The web seminar was hosted by some colleagues [...]

Monitor legislative work

Just read this interesting post in Thomas Pleil’s weblog about the new service LexFeed, that can help a lot with certain political monitorings.
What is LexFeed
A service that helps to track legislative work of parliaments in several countries.
What technology
Feedburner, page2RSS and changedetection. That makes it easy to implement in online monitoring software to track and [...]

Building Brands for Green Businesses

GreenBiz just published a great article about the topic brand management for green businesses, that came up at the West Coast Green Conference. The site also links to a fantastic presentation that shows the principles of green branding.
Article

Going green: make sure to deliver the right message to the public

No shades of grey when going green
By John Wilkinson
While advisers should take a bigger role in promoting responsible investing, they must make sure they are delivering the right message to the public, according to Responsible Investment Association Australasia (RIAA) development manager Megan Lewis.
Lewis said investors were now more responsive to talk about green [...]

3rd International CSR-Conference “Corporate Responsibility and Governance”

When: 08.10.2008 - 10.10.2008
Info: The 3rd International CSR Conference, held at Berlin’s prestigious Humboldt University, deals with the topic of “Corporate Responsibility and Governance”. Global governance relates to the universe of mechanisms, institutions, rules and/or regulations with which different actors (governments, companies, NGOs, and civil society) discuss and decide global issues. Connecting the leading [...]

Green marketing vs. Green washing: Interview with Ketchum

Penny Burgess, General Manager of Ketchum Shanghai, discusses in an interview the fine line of communicating CSR programs in China.
Part 1
Part 2

Environmental performance important for company’s brand power

Last week, consultancy agency Interbrand published its 2008 report of the 100 top brands. The authors argue that a good environmental performance is becoming more and more important for the company’s brand strength.
Successful sustainability initiatives have become a key component of global firms’ brand strength, according to Interbrand. Rune Gustafson, London chief executive at Interbrand, [...]

Green communications: case studies, how-to and how-not-to

Some case studies
Two months ago the conference “Green Communications 2008: The Case Studies Conference” has taken place. Now you can download several case studies that were presented at the event:
Defining what “green” means to your company: a case study from AMD presented by Andrew Fox,
Eaton Corporation - Doing Business Right presented by Matthew Greene, and
Earth [...]

Hill & Knowlton’s Guide to the French presidency of the EU

Similar to former guides for other EU member countries that took office of presidency of the EU, H&K published the guide to the French presidency. File has been published a while ago, but still worth it to read.
Guide

Advertising on product package

Advertisers always look for new ad spaces. The web magazine Cherryflava shows an example of product package advertising…on bread wrap.

Link to Cherryflava

Image campaign: Asia Pulp and Paper

Asia Pulp and Paper was and still is faced with a lot of issues. The paper manufacturer has long been attacked over alleged illegal logging and unsustainable practices. Criticism against Asia Pulp and Paper from groups like Greenpeace and the WWF centers on accusations of illegal logging practices and destroying rainforests in the Indonesian island [...]

Build and maintain brands in virtual neighborhood environments

In a recent report, Nigel Hollis, Chief Global Analyst of the marketing research agency Millward Brown, shows how marketers should use social networking sites such as Facebook and MySpace to build and maintain brands.

(Social Network Structure)
Report (pdf, August 2008)
Further info