Ray Anderson on Sustainability at Dowling Focus Green Maui ‘09

Ray Anderson, Founder and Chairman of Interface Inc, is one of the world’s leading change agents in business and industry. He is also patron of One at a Time Foundation, an independent, entrepreneurial, not for profit organisation dedicated to fostering change to reduce and halt global warming. I personally support One at a Time Foundation [...]

Understanding the 5 W’s when targeting media contacts

Received recently a mymediainfo-update. Have a look at their email and decide yourself if you go for the trial. Seems to be a good service for the Australian North American market, especially if the journalists-database is accurate. For the German market, I’d recommend Zimpel. Not the cheapest, but always up-to-date and a good start to [...]

Neues CSR-Magazin von Helios Media

Am Wochenende erhielt ich eine email von Sebastian Lange, Chefredakteur politik&kommunikation, mit Infos zum neuen Magazin CR-Report. Das Magazin positioniert sich im Bereich CSR und soll zwei mal pro Jahr erscheinen.
Inhaltlich bietet die erste Ausgabe zum Teil ganz interessante Beitraege und es werden auch Kommunikationsagenturen aufgelistet, die CSR-Dienstleistungen anbieten. Optisch wirkt das Magazin m.E. [...]

Australian Conservation Foundation: Job Offer

Hi guys,
quick entry as I’m quite busy these days. I’m currently developing a couple of websites, write a newsletter, design an online comms strategy for a client and work on some media analyses.
I just received this note via email and thought you might be interested.
ACF is seeking a talented and experienced project manager to lead [...]

Free Tix for EACA Care Awards Ceremony in Brussels

This year’s EACA Care Awards will be presented at the European Parliament in Brussels on 16th April from 18h30 to 20h30 . The EACA Care Awards celebrate creative excellence in European social marketing campaigns & promote care for people, resources and the environment.
The winning campaigns in six categories are selected by a jury of MEP’s [...]

First Arab Forum on Corporate Social Responsibility

The Arab Administrative Development Organization, which operates under the League of Arab States, will be holding the 1st Arab Forum for Corporate Social Responsibility in cooperation with the Sharjah Chamber of Commerce and Industry.
The event, slated for April 13 to 15, 2009 at the Chamber headquarters with the theme ‘Arab and Foreign Experiences.’
Social responsibility is [...]

Impact of the financial crisis on not-for-profit organisations and CSR

The end of corporate social responsibility? Professor Peter Shergold, Macquarie Group Foundation Chair, Centre for Social Impact, discusses the impact of the global financial crisis on not-for-profit organisations and corporate social responsibility.

Click here for all videos.

Deloitte-Studie zu Corporate Social Responsibility

Beim Recherchieren fuer einen dt. CSR Newsletter gerade eine neue deutschsprachige CSR-Studie gefunden. Auszug aus der PM zur Studie “CSR - Verankert in der Wertschöpfungskette” der Prüfungs- und Beratungsgesellschaft Deloitte Deutschland
“Deutsche Unternehmen sind im Hinblick auf Corporate Social Responsibility (CSR) gut aufgestellt - in erster Linie auf dem Papier. Laut den Ergebnissen einer Befragung [...]

Social Media Resource Map

Just found this great social media tools list, created by Liberate Media. It includes links to many useful tools, like social media campaign monitoring tools, social media press kit tools etc. Click the picture to get to Liberate Media’s social media resource map. The site might take some secs to load…

Green Marketing Vs. Green Washing: Penny Burgess (Ketchum)

Penny Burgess, MD of Ketchum Shanghai, sits down to discuss the fine line of communicating CSR programs in China.
Part 1

Part 2

A white paper on white papers

knowledgeatwork published a white paper on how to use white papers. It’s a nice intro paper, that tells about different kind of white papers, potential values and about the creation process of white papers.
In the conclusion, the paper states “a white paper is a highly valuable document which supersedes other public relations and marketing [...]

The Social Pulpit: Barack Obama Social Media Toolkit

It’s been published some weeks ago, but for those of you who haven’t seen it yet…in this report, Edelman’s Digital Public Affairs team in Washington, D.C., examines the tactics of Obama’s online campaign and what it means for communicators in “a new era of public engagement”.
Link

CSR Reports and Presentations

Just researching for some project work and found a couple of more or less up-to-date CSR info, however all of them very interesting and worth it to read

Ethical Corporation magazine report
Water Efficiency and Conservation - Corporate water security, efficiency and conservation (PDF)
How leading brands such as Diageo, Coca-Cola and SAB Miller are acting to secure [...]

Personal Update 2.0

Dear readers,
Thanks for your patience. As most of you know I’ve been traveling the last eight weeks without any online access. I drove approx. 16000 km across Australia, from Sydney to Perth. I visited many national parks, reserves, local wind park companies, talked to many entrepreneurs in the renewable energy field, enjoyed myself with amazing [...]

Edelman: goodpurpose study

Edelman published new findings of the latest goodpurpose study on its website.
One key finding: 68 per cent of consumers would remain loyal to a brand during a recession if it supports a good cause, and 71 per cent say that when they think about the economic downturn, they have either given the same or [...]

Australia: Advertising Conference 2008

Today is the last day to register for Australian Financial Review’s 2008 Ad Conference.
The impact of the current financial situation as well as trend developments, like social media networks, will be topic of the event.
Website
Full program (pdf)

Australia: New South Wales Government News

Two important news from the NSW Government: a lobbyist register and a energy supply reform package.
Register for Lobbyists
The Government is establishing a register of professional lobbyists and introducing a Lobbyist Code of Conduct. The Lobbyist Code of Conduct will permit Ministers, Parliamentary Secretaries, Ministerial staff, staff working for a Parliamentary Secretary, and persons working [...]

Kabinett verabschiedet Bericht zur Nachhaltigkeitspolitik

Das Bundeskabinett hat gestern den vom Bundeskanzleramt erstellten “Fortschrittsbericht 2008 zur nationalen Nachhaltigkeitsstrategie” verabschiedet. “Der vorgelegte Bericht untermauert, wie zentral eine langfristig orientierte Umweltpolitik für eine zukunftsfähige Wirtschafts- und Gesellschaftsentwicklung ist. Die Bundesregierung muss verstärkt mit integrierten, politikfeldübergreifenden Strategien Zukunft gestalten und Langfristigkeit zum entscheidenden Faktor der Politik machen”, sagte Bundesumweltminister Sigmar Gabriel.
PM mit Link [...]

Australian Ad news

Ad cost reduction NSW
In a bid to save about $31million, Premier Nathan Rees (NSW) has told government departments to get smart about the way they inform the community about big events and law changes and issue public safety and health warnings.
The Department of Health, the Roads and Traffic Authority, RailCorp and the Sydney Harbour Foreshore [...]

Panel Discussion on Harassment Journalism at PRSA Conference

For all of you who have exhibited an interest in the principles of respectful discourse, you might find of interest a panel discussion scheduled for Sunday, Oct. 26 at the PRSA 2008 International Conference in Detroit. At that session, Mary Kramer, Publisher of Crain’s Detroit Business, Tom Walsh, Business Columnist at the Detroit Free Press [...]