// author archive

Danilo Krahl

Danilo Krahl has written 194 posts for ONLINEPR.INFO

Building strong corporate brands

In its latest newsletter, Communication Director focusses on brand framing, on framing as one central aspect of building a strong corporate brand around a specific societal issue: “While corporate branding encompasses more than framing, it is a crucial aspect that corporate branding managers should take seriously. Framing should not be seen as just a textual [...]

Job offer: Media and Public Relations Adviser

ACF is seeking an experienced Communications professional to build the profile of their work across Northern Australia. Experience in public promotion and communication strategy of an advocacy campaign in a cross cultural context needed, plus relationship and negotiation skills.
Detailed information

BCLC report: Frontier Markets. Global Partnerships. Local Solutions.

Yesterday, the U.S. Chamber of Commerce Business Civic Leadership Center (BCLC) announced its 2010 Global Corporate Citizenship report entitled, “Frontier Markets. Global Partnerships. Local Solutions.” The report highlights case studies of how the private sector, in partnership with NGOs, public sector entities, and multilateral institutions, addresses some of the world’s most serious challenges in [...]

Making money with legal advice on energy efficiency and renewables

I’ve just cleaned a pile of documents on my desktop and discovered the Financial Times’ October 2010 report on “Innovative Lawyers 2010″. The report highlights how the role of lawyers has changed and focusses on innovations in the legal sector.
One article got my special attention: Climate change and sustainability. Advice on energy efficiency and [...]

Jobs at ACF: Online Coordinator

ACF is seeking a passionate and innovative online professional to play a lead role in managing ACF’s online presence.
You have proven experience developing and managing websites and enhancing the online experience of users. You will also use your skills and knowledge as a key team member on ACF’s online redevelopment project.
Your ability to integrate [...]

Handling social media with care

In its latest issue, Communication Directory writes about how to handle social media from a comms perspective.
Social media are top of the agenda of many organisations, but there exists a lack of guidelines to ensure that activities help achieve organisational goals. In June this year, the University of Leipzig, Fink & Fuchs PR [...]

Nokia at Green Venture Summit 2010

Michael Bueltmann, Managing Director (Public & Legal Affairs) of Nokia Germany, talks about Green Management and Corporate Social Responsibility at the Green Venture Summit 2010 in Berlin.

BP and the Gulf of Mexico: 10 lessons for corporate responsibility

Image: U.S. Coast Guard
Simon Propper, managing director of sustainability strategy consultancy Context, considers weaknesses in the CSR industry that should be addressed in light of the BP Deepwater Horizon case. He suggests ten proposals to make CR more robust:
1. Strong governance
2. Non-executive director representation
3. Governance
4. Enhanced compliance function
5. External oversight
6. Culture change
7. Performance related pay
8. [...]

Environmental Activism and Corporate Social Responsibility

Stanford Graduate School of Business video with Sarah Soule, who discusses her research and insights on the environmental movement in the United States, and how states and firms respond to the movement. Her research is distinguished by the fact that she examines activist movements against the business sector and not just against the state or [...]

Lack of data on eco-buildings ‘hinders investments’

http://cubeme.com/blog/wp-content/uploads/2010/01/ECO_Building_Igor_Davydov1.jpg
Straight from yesterday’s ENDS Europe Daily newsletter: The lack of data and metrics on green buildings to demonstrate their attractiveness to investors compared with conventional buildings fuels uncertainty over their profitability, a Deutsche Bank research paper has found.
The problem is particularly true in Europe, which has “yet to see a single major study demonstrating the [...]

Studie: erfolgreiche Kommunikation fuer Not-for-profit Organisationen

Was macht erfolgreiche Non-Profit-Kommunikation aus? Dieser Frage geht die Studie der Initiative ProDialog „Blick in die USA: Erfolgreiche Non-Profit-Kommunikation“ nach. Die Studie stellt die Arbeit von 14 NPOs aus den Vereinigten Staaten ivor.
Das Ergebnis der Studie: Wer als NPO erfolgreich kommunizieren möchte, benötigt eine klare und konsistente Botschaft, ein ganzheitliches Marketingdenken, den direkten Dialog mit [...]

Job offer: Strategies Project Officer

ACF is seeking a talented and committed Project Officer to work within our Strategies team. Your core research and administrative support will advance our innovative work to transform lifestyles, economies, and institutions in the pursuit of a more ecologically sustainable future.
Read more

Strengthened EU ecolabelling rules to enter force

…fresh from the ENDS Europe DAILY (01/02/10)
Rules improving and strengthening the EU’s ecolabelling scheme will enter force on 19 February following their publication in the bloc’s official journal on Saturday. Member states and MEPs reached an agreement on the revised rules in April.
The revised rules include higher environmental standards for products and services carrying the [...]

New issue of Communication Directory published

Just received this in my inbox
“Welcome to the new issue of Communication Directory, the international newsletter for Communications and Public Relations.
Here you’ll find a mix of articles, analysis, personnel changes and upcoming events, with links to bring you a wealth of information to your fingertips.
Here at Communication Director magazine, we are particularly excited at the [...]

2009 Net Impact Conference

Just received an invitation to join the Net Impact Conference with players behind the sustainable global enterprise movement, including sustainability and corporate responsibility practitioners, social entrepreneursand nonprofit leaders.
Retreat to beautiful Ithaca, New York, with more than 2,000 professionals, MBAs, and other students to explore what it really takes for individuals and organizations to be [...]

Global HR Forum: New Strategy for Sustainable Growth

Here a two years old but still very interesting video recording of the 2007 Global HR Forum session “New Strategy for Sustainable Growth” with Iwao Taka (Professor, Reitaku University), Vivienne K. Tan (President, Entrepreneurs School of Asia) and Hyung-Cheol Kim (Professor, Yonsei University).
Global HR Forum is an annual HR Development forum in Korea. Hosts are [...]

Job offers: Climate Change jobs in Australia and SEO job in the States

Australian Conservation Foundation for a campaigner and a campaign organiser in the field of climate change.
detailed information here
Become.com is seeking an SEO Manager with expertise in technical and global search engine optimization for large websites to lead the global SEO efforts. Please contact me via the contact form for further information.

Neue Ausgabe: CSR-Magazin SAAS News

Die neuste Ausgabe des Ernst & Young Nachhaltigkeitsmagazin ist bereits seit ein paar Wochen zugaenglich. Hier ein Auszug der offiziellen PM zur Publikation
“Die vorliegende 11. Ausgabe unseres digitalen Nachhaltigkeitsmagazins zeigt Wege aus der Krise und die Chancen eines nachhaltigen Wirtschaftens auf. Renommierte Autoren aus Wissenschaft und Politik erläutern, welche Voraussetzungen für die erfolgreiche Übernahme gesellschaftlicher [...]

Building and Integrating a CSR Agenda - Stanford Panel

Many companies now acknowledge the financial benefits of socially responsible behavior over the long term. Such commitments, however, are managed with levels of involvement spanning from a centralized CSR office to a fully integrated approach calling on all mainstream operating departments in the organization. This panel discussion explores strategies to advance corporate social responsibility in [...]

European Anti-corruption Summit on 20-21 October in Brussels

Just received this one from Anna North from Ethical Corporation and thought you might be interested…
The agenda for Ethical Corporation’s European Anti-corruption Summit on 20-21 October in Brussels is ready. http://www.ethicalcorp.com/ethicseurope/docs/anti-corruption-europe-2009.pdf
25 top level speakers have been confirmed already, including…
- OLAF – European Commission, Adviser to the Director-General, Paul Lachel Roberts
- OECD, Chairman – Working Group [...]

About

Written by Danilo Krahl, Freelancer for Environmental PR, Visual Design and Digital Communications.

www.dkrahl.com

Subscribe in any reader


Enter your email address: