Public Relations

Building strong corporate brands

In its latest newsletter, Communication Director focusses on brand framing, on framing as one central aspect of building a strong corporate brand around a specific societal issue: “While corporate branding encompasses more than framing, it is a crucial aspect that corporate branding managers should take seriously. Framing should not be seen as just a textual exercise in order to build favourable associations in the mind of stakeholders. The potential of framing reaches much further, if corporate brand managers take the framing goals as earlier described in mind.”

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Tags: brand management, brands