Public Relations

A white paper on white papers

knowledgeatwork published a white paper on how to use white papers. It’s a nice intro paper, that tells about different kind of white papers, potential values and about the creation process of white papers.

In the conclusion, the paper states “a white paper is a highly valuable document which supersedes other public relations and marketing tools in its long-term effectiveness. One point in particular differentiates it from more conventional means of communication – its real value lies in its capacity to reach and inform a variety of stakeholders.” I don’t necessarily agree with the supersession, however it stands to reason that knowledgeatwork uses this kind of wording as they are a specialist on white paper creation an publication

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