Short news

Edelman: goodpurpose study

Edelman published new findings of the latest goodpurpose study on its website.

One key finding: 68 per cent of consumers would remain loyal to a brand during a recession if it supports a good cause, and 71 per cent say that when they think about the economic downturn, they have either given the same or more time and money to good causes.

Further info, an overview and the key insights