Advertising

Australian Ad news

Ad cost reduction NSW
In a bid to save about $31million, Premier Nathan Rees (NSW) has told government departments to get smart about the way they inform the community about big events and law changes and issue public safety and health warnings.

The Department of Health, the Roads and Traffic Authority, RailCorp and the Sydney Harbour Foreshore Authority - some of the biggest spenders of the Government’s $125million annual advertising budget - are under pressure to use technology rather than traditional means to advertise.

The new cut-price communications policy, endorsed by the Government last week, encourages bureaucrats to use cheaper, online advertising. In order to cut out waste and duplication, the policy also advocates splitting design and production costs with other states by sharing campaigns that deal with generic issues, such as road and workplace safety.

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Update on the tobacco bill glitch
The State Government has blamed a clerical error for the inclusion of a clause in its anti-tobacco advertising legislation that would have bypassed existing ad bans and allowed tobacco companies to sponsor high-profile sports such as motor racing and horse racing.

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Australians want less alcohol advertising
A national study by the Salvation Army in Australia has revealed that 49 per cent of respondents want alcohol advertising reduced, while 21 per cent say it should be banned altogether.

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Anti junk food campaign
The Australian Food and Grocery Council is launching a new guide on responsible advertising of food and drinks aimed at children.

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Online ad market forecast
The growth in online advertising may not turn out to be the saviour newspaper publishers were hoping for as their print revenues decline. News and Fairfax executives said Australian publishers hadn’t yet seen a marked slowdown in ad dollars moving online. “I was really surprised to see the Goldman Sachs number. There is no evidence in our business that our clients are looking to cut back,” said Ed Smith, News Digital Media’s chief commercial officer. He was “very comfortable with a 15 to 20 per cent growth forecast”.

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