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Image campaign: Asia Pulp and Paper

Asia Pulp and Paper was and still is faced with a lot of issues. The paper manufacturer has long been attacked over alleged illegal logging and unsustainable practices. Criticism against Asia Pulp and Paper from groups like Greenpeace and the WWF centers on accusations of illegal logging practices and destroying rainforests in the Indonesian island of Sumatra.

A lot of companies ended their contracts with Asia Pulp and Paper to prevent negative image impacts on their corporations and still a lot of (former) biz partners do. Now, the paper manufacturer runs an image campaign, facing the issues and referring to an optimized image site with information about the company’s sustainability and CSR approaches.

(Australian Financial Review, 15 Sept 2008)