// you’re reading...

Public Relations

Green marketing vs. Green washing: Interview with Ketchum

Penny Burgess, General Manager of Ketchum Shanghai, discusses in an interview the fine line of communicating CSR programs in China.

Part 1

Part 2

Discussion

No comments for “Green marketing vs. Green washing: Interview with Ketchum”

Post a comment

About

Written by Danilo Krahl, Freelancer for Environmental PR, Visual Design and Digital Communications.

www.dkrahl.com

Subscribe in any reader


Enter your email address: