Events

Green communications: case studies, how-to and how-not-to

Some case studies
Two months ago the conference “Green Communications 2008: The Case Studies Conference” has taken place. Now you can download several case studies that were presented at the event:
Defining what “green” means to your company: a case study from AMD presented by Andrew Fox,
Eaton Corporation - Doing Business Right presented by Matthew Greene, and
Earth Day 2008 presented by Lisa Swann

Website with presentations

a little how-to
In a recent article, Solitaire Townsend, CEO of Futerra Sustainability Communications, gives three advises how corporations should do green communications:
- Hold your course, meaning that corporations should be authentic, honest and, once started with changes by actually going green, also stay on the path
- Change your messages, highlighting the product features that are “green”-related
- Shift to new media, as they are good mediums for green messages

Full article

And a little how-not-to

Just found the “Greenwash-Guide”, published by Futerra Sustainability Communications. Yes, a very provocative name for a paper, but their purpose is not to show how to greenwash but how to identify, to be more concious about doing green communications and by this, in a further step, helping communication pros to get their messages right.

Link to the Greenwash Guide