Short news

Environmental performance important for company’s brand power

Last week, consultancy agency Interbrand published its 2008 report of the 100 top brands. The authors argue that a good environmental performance is becoming more and more important for the company’s brand strength.

Successful sustainability initiatives have become a key component of global firms’ brand strength, according to Interbrand. Rune Gustafson, London chief executive at Interbrand, said that it was becoming almost impossible for a firm to retain a strong brand without also having a credible sustainability strategy.

See the top 100 brands here
Download the report here
(from page 12 on: Sustainability and its impact on brand value)

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