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Build and maintain brands in virtual neighborhood environments
In a recent report, Nigel Hollis, Chief Global Analyst of the marketing research agency Millward Brown, shows how marketers should use social networking sites such as Facebook and MySpace to build and maintain brands.
(Social Network Structure)
Report (pdf, August 2008)
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Written by Danilo Krahl, Freelancer for Environmental PR, Visual Design and Digital Communications. www.dkrahl.com
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