Public Relations

White Paper: Corporate Social Responsibility in Asia Pacific

Edelman has released an interesting CSR white paper, that examines the changing nature of CSR in Asia Pacific.

Press release: “…The white paper emphasizes that CSR must be embedded into business strategies and operations. According to Alan VanderMolen, President – Asia Pacific, Edelman, “CSR is not ‘good PR’. Understanding what CSR is and what it is not, and knowing how to advise businesses on the competitive advantages and risk mitigation outcomes resulting from CSR practices are essential for public relations advisers and functional managers.”

Really worth reading with best/worst cases and helps to understand the CSR communication frame work in Asia Pacific.

Press release
White paper

Lesenswerte Ergaenzung: Gerade auf Nachhall-Texter den Hinweis auf das whitepaper „A New Mindset for Corporate Sustainability“ gelesen, dass sich auf die erfolgreiche Positionierung von Unternehmen zwischen Shareholdern, Society und Sustainable Environment positionieren fokussiert.

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