The results of the 8th Reader’s Digest Trusted Brands consumer survey is available. The survey’s primary objective is to find out which brands Europeans trust the most in a range of consumer product categories, and to investigate what trust means in terms of brand choice. Research was conducted locally in 16 European countries, including Russia and Romania.
Further information and survey download available here
Written by Danilo Krahl, Freelancer for Environmental PR, Visual Design and Digital Communications.
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