Michael Bueltmann, Managing Director (Public & Legal Affairs) of Nokia Germany, talks about Green Management and Corporate Social Responsibility at the Green Venture Summit 2010 in Berlin.
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In its latest newsletter, Communication Director focusses on brand framing, on framing as one central aspect of building a strong corporate brand around a specific societal issue: “While corporate branding encompasses more than framing, it is a crucial aspect that corporate branding managers should take seriously. Framing should not be seen as just a textual exercise in order to build favourable associations in the mind of stakeholders. The potential of framing reaches much further, if corporate brand managers take the framing goals as earlier described in mind.”
ACF is seeking an experienced Communications professional to build the profile of their work across Northern Australia. Experience in public promotion and communication strategy of an advocacy campaign in a cross cultural context needed, plus relationship and negotiation skills. Detailed information
Yesterday, the U.S. Chamber of Commerce Business Civic Leadership Center (BCLC) announced its 2010 Global Corporate Citizenship report entitled, “Frontier Markets. Global Partnerships. Local Solutions.” The report highlights case studies of how the private sector, in partnership with NGOs, public sector entities, and multilateral institutions, addresses some of the world’s most serious challenges in [...]
I’ve just cleaned a pile of documents on my desktop and discovered the Financial Times’ October 2010 report on “Innovative Lawyers 2010″. The report highlights how the role of lawyers has changed and focusses on innovations in the legal sector. One article got my special attention: Climate change and sustainability. Advice on energy efficiency and [...]
ACF is seeking a passionate and innovative online professional to play a lead role in managing ACF’s online presence. You have proven experience developing and managing websites and enhancing the online experience of users. You will also use your skills and knowledge as a key team member on ACF’s online redevelopment project. Your ability to integrate [...]
In its latest issue, Communication Directory writes about how to handle social media from a comms perspective. Social media are top of the agenda of many organisations, but there exists a lack of guidelines to ensure that activities help achieve organisational goals. In June this year, the University of Leipzig, Fink & Fuchs PR [...]
Image: U.S. Coast Guard Simon Propper, managing director of sustainability strategy consultancy Context, considers weaknesses in the CSR industry that should be addressed in light of the BP Deepwater Horizon case. He suggests ten proposals to make CR more robust: 1. Strong governance 2. Non-executive director representation 3. Governance 4. Enhanced compliance function 5. External oversight 6. Culture change 7. Performance related pay 8. [...]
http://cubeme.com/blog/wp-content/uploads/2010/01/ECO_Building_Igor_Davydov1.jpg Straight from yesterday’s ENDS Europe Daily newsletter: The lack of data and metrics on green buildings to demonstrate their attractiveness to investors compared with conventional buildings fuels uncertainty over their profitability, a Deutsche Bank research paper has found. The problem is particularly true in Europe, which has “yet to see a single major study demonstrating the [...]
Was macht erfolgreiche Non-Profit-Kommunikation aus? Dieser Frage geht die Studie der Initiative ProDialog „Blick in die USA: Erfolgreiche Non-Profit-Kommunikation“ nach. Die Studie stellt die Arbeit von 14 NPOs aus den Vereinigten Staaten ivor. Das Ergebnis der Studie: Wer als NPO erfolgreich kommunizieren möchte, benötigt eine klare und konsistente Botschaft, ein ganzheitliches Marketingdenken, den direkten Dialog mit [...]
ACF is seeking a talented and committed Project Officer to work within our Strategies team. Your core research and administrative support will advance our innovative work to transform lifestyles, economies, and institutions in the pursuit of a more ecologically sustainable future. Read more
…fresh from the ENDS Europe DAILY (01/02/10) Rules improving and strengthening the EU’s ecolabelling scheme will enter force on 19 February following their publication in the bloc’s official journal on Saturday. Member states and MEPs reached an agreement on the revised rules in April. The revised rules include higher environmental standards for products and services carrying the [...]
Written by Danilo Krahl, Freelancer for Environmental PR, Visual Design and Digital Communications.